The Persona Generator Prompt Pack

Drop 01 gave you the Brand Kit Skill. It has a customer personas section, and if you installed it, that section is probably still the weakest part of your kit. Most people type one imaginary customer into it and move on.

That’s the problem this drop fixes. One persona means one message, and one message means your creative matrix is a creative column. The Static Ads Engine (Pillar 1) works because it multiplies personas by hooks. Four personas times four hooks is 16 distinct ads per batch. One persona times four hooks is four ads that all say the same thing to the same imaginary person.

This week’s drop is the Persona Generator Prompt Pack: five prompts that take one plain-English customer description and turn it into four personas a media buyer could actually use.

What’s in the pack

Prompt 1 generates the four personas from your description, with rules that force them apart on pain and objection instead of age and job title. It also forces one persona you probably haven’t considered, like the gift buyer or the boss buying for a team, and one persona at problem-aware or earlier, because cold traffic is where new creative wins come from.

Prompt 2 is the stress test. It scores each persona on one question: could a media buyer write a distinct ad for this person today. Anything under 7 out of 10 gets rewritten. If your four cards read like one person at four ages, this prompt catches it.

Prompt 3 is the bridge into Pillar 1. It converts your validated personas into a 16-row creative matrix with headlines, opening lines, and visual direction, named with the Pillar 2 naming convention. Hand the table to the Static Ad Designer Skill and it writes the image prompts.

Prompt 4 is the one that separates this from persona templates you’ve seen before. You paste 20 or more real reviews, competitor ad comments, or Reddit threads, and it rewrites each persona’s pain and objection lines using the highest-frequency real customer phrasing. Personas written in your customers’ own words instead of workshop words.

Prompt 5 runs quarterly. Feed it your Pillar 3 creative report and it gives each persona a verdict: SCALE, REWORK, or RETIRE. Personas are a hypothesis. Your ad account is the experiment.

Why the manual way costs you

An agency discovery process produces personas over a week of calls and a slide deck nobody opens again. Doing it yourself with a blank page produces “Millennial Mary, 28-35, values authenticity,” which is demographic wallpaper you can’t write an ad against. Either way you pay: in fees, in days, or in a test batch aimed at nobody in particular. The pack gets you from description to validated, matrix-ready personas in about 30 minutes, and the quarterly refresh keeps them from going stale after 90 days.

How to use it

1. Download the pack and open a Claude chat (Cowork or claude.ai). Paste Prompt 1 with two to five sentences about your customer, then run Prompt 2 on the output. Ten minutes.
2. Collect 20+ pieces of real customer language (your reviews, competitor Amazon reviews, Meta Ad Library comments) and run Prompt 4. Twenty minutes, and it’s the biggest quality jump in the pack.
3. Run Prompt 3, take the 16-row matrix into Pillar 1, and generate the batch. Save the cards as personas.md next to brand-kit.md so every Vault skill can find them.

Then set a reminder for 90 days out and run Prompt 5 against your creative report. That’s the loop.

Next Friday’s drop: an Ad Comment Harvester checklist. A repeatable 15-minute routine for pulling raw customer language out of Meta Ad Library comments to feed Prompt 4.